Build and Grow a

Fiercely Loyal Audience.

I will help you build a loyal following of clients and partners, and claim your place as a

thought leader in your industry using video. And the best part? I’ll do all the heavy lifting!


I've worked with these and other major brands...

You’re ready to grow. You have a winning offer, and your clients love you...

You just need to get in front of more people.

And of course, that’s easier said than done, because building an audience is hard. And building a loyal and engaged audience is nearly impossible these days.

However, when done right, video is the best way to connect with people, build loyalty and grow revenue.

And this is why I created the Loyalty Lens™ Framework...

The Loyalty Lens™

The Loyalty Lens™ creates a two-way dynamic, where trust and respect are shared equally between you and your clients. As you focus your lens on them, their loyalty and commitment are reflected right back at you. And before you know it, you've become their go-to source for achieving their goals. You're their trusted advisor, their beacon of hope in a world full of uncertainty and doubt.

To create this effect, I bring your services into sharp focus with 3 types of videos:



Getting noticed is the most obvious way to use video to get in front of your audience, yet I don’t do it in an obvious way. The topics I curate speak directly to the specific needs of your audience. And as you deliver the perfect solution to their problems, you’ll create an unbreakable bond that goes far beyond a simple transaction.



Loyalty is about building strong relationships with your potential customers and partners. I employ a very simple and effective strategy that deepens your connection and keeps you top of mind for when that “right moment” strikes. These emails have a 75-80% open rate!



Through the use of video at key moments along your customer’s journey, I can ensure more engagement while demonstrating how working with you will give your clients the best chance at achieving their desired result.

With the Loyalty Lens™, you'll build a loyal following of raving fans that will stand by you through thick and thin. And it takes surprisingly little time and effort on your part. Just leave everything to me!

Learn More About Bringing the Loyalty Lens™ Into Your Marketing

"Most people post and pray. We plan and profit."

- Lou Bortone

Let's Connect!

Lou grew up in a television industry family and spent 22+ years in the entertainment business working with these brands.

Meet Lou.

I’m Lou Bortone, creator of the Loyalty Lens™ Framework, and I help entrepreneurs and small business owners build loyalty and gain lifelong customers using strategic video marketing.

I’ve been involved in television and video all my life. I’ve seen and done it all, from local TV to national cable networks to Hollywood movie studios. Maybe that’s why people refer to me as The Godfather of Video Marketing.

As your Video Consigliere, I serve as your strategic advisor, guiding you on how to utilize video effectively to create a community of loyal followers who line up to buy your products and spread your message.

Video isn't just a medium; it's a powerful storytelling tool that can bring your message to life, engage your audience on a deeper level, and build a strong sense of community and loyalty around your brand.

Arrange a Virtual Sit-Down

Lou is the guy who taught me how to start my YouTube Channel. Yes, the one that now has 246,000 subscribers and 295 million views! Any chance you can learn from this guy, you should grab!

— Nika Stewart, TikTok Sensation

You're in the right place if you want to:

  • Attract ideal clients who will gladly pay your best fees
  • Grow your reputation as a thought leader and industry authority
  • Create partnerships with influential people in your industry
  • Have a large following of people united around your message
  • Be invited to share your message on bigger platforms and stages
  • Build meaningful relationships and make a true impact. 

Video is your ticket for accomplishing all of the above, yet a surprisingly small number of businesses are using it in their marketing strategy!

After 18 years as a video marketing consultant, I have a theory about why business owners don't leverage the power of video... Most folks are thwarted by three things: time, tech, and "tunnel vision." Let's face it:

Video marketing is time consuming - all the prep, shooting, editing, and posting - it's a lot to deal with!

The technology changes daily, and it can feel impossible to keep up.

Tunnel Vision: Most business owners are focusing the the wrong metrics. This results in them choosing topics they think will get them views rather than with a strategy to actually get more clients. Sure, thousands of views sounds great, but becoming a viral sensation is unlikely. My clients and I use more targeted strategies that will give you a better ROI (When done right, a favorable ROI was reported by 92% of video marketers!)

All of these challenges are easily solved with the right support. And this is why I’d like to be your Video Consigliere! For one monthly fee I will do all of the hard stuff behind the scenes to create and execute your video strategy - and you get to sit back and reap the rewards...

What we do for you...

Loyalty Lens™ Audit
We’ll spend an hour with you going through your video strategy and online presence to uncover why your results may be lacking, and we'll provide a customized game plan for how to leverage video to reach your visibility and revenue goals.


Fast Forward Mastermind
Join a thriving community of entrepreneurs, speakers, and authors who are using video to elevate their brands. You’ll get access to all of our video marketing courses, including cutting-edge topics like using AI to 10x your video output.

Video Consigliere
This is our white-glove video production and done-for-you service where we will advise you on how to best use video in your business and do all of the heavy lifting to execute your strategy so you can enjoy all the benefits without all of the work.

What our clients say:

“Look, I can tell you that his videos have made me loads of money, how clever he is or that his technique is top notch, because it's all true. But, that's not why you choose Lou. You work with Lou because of who he is and what he stands for; a man of uncompromising integrity, profound compassion, and unflinching character. Oh, and his wicked sense of humor will keep you laughing through the entire process.”

- Michael Port, Heroic Public Speaking

"I've known Lou for as long as I've known anything about marketing online. He has ALWAYS been the go-to guy for video marketing advice, period."

- Matthew Kimberley, CEO, Book Yourself Solid® Worldwide

"Video marketing is here to stay! The savviest business owners are embracing video marketing, but many businesses are getting left behind, feeling stuck and unsure how to optimize video. Lou Bortone is a total pro in this field!"

- Mari Smith, Premier Facebook Marketing Expert


Lou and I have known each other since 2007. I've been learning from his knowledge since the day I met him. I can honestly say my business would not be where it is today without him. Anyone on the fence about any of his programs - don't hesitate. You will learn and grow - guaranteed.

— Danelle Brown, Queen Bee Consulting


Imagine what your business will look like when we're able to quickly establish your presence as a thought leader, so you can be seen as the go-to expert in your industry...

Schedule a Call to Learn More About the Video Consigliere Program!